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appreciates the business implications of the mass communication techniques offered by the worldwide web - and its ability to enhance the performance of traditional media. Get wired. Get connected. Get on board.


It's an open secret in the advertising industry that there is, at most, only a handful of agencies who really understand the IT market.

Ironically, many larger players make the worst buyers. Whilst mainstream agencies may plan and buy TV airtime, consumer titles and national press with consumate skill, it's a different story when it comes to the computer press.

A situation that's understandable though not excusable.

Because the IT press is seen as somewhat less than glamorous, it is often dealt with by junior buyers.

Faced with over a hundred computer magazines, the area is a potential minefield for the uninitiated.

And since there are probably more than thirty titles pitching for any given piece of business, a trainee who is buying for a single client will not have the market knowledge or ability to plan and buy effectively.

Fortunately, Joslin Shaw has been around longer than most of the titles in this sector.

Our understanding and appreciation of the market has been accumulated over a period that stretches back more than 10 years.

 

In that time Joslin Shaw has emerged as one of the most respected agencies operating in the computing arena and enjoys a reputation for planning and buying media without equal.

Many agencies rely on the limited independent research available on this market. However much of the research is out of date by the time it is published. Circulation figures, even audited ones, only tell us what happened last year, not this.

Access to accurate response figures from clients selling directly off-the-page affords Joslin Shaw with some unrivalled market intelligence on which to base our recommendations.

Such is the agency's expertise that when journalists working on the media and marketing titles need information on the hi-tech press, Joslin Shaw is invariably their first point of call.


Colebrookes wine bar Reviews

 "This was once the site of Tony Maroni's pizzeria - in business for some 25 years before making way for wine bar Colebrooke's. A quarter of a century and you've never heard of ol' Tone? Understandable. Despite its proximity to lively Essex Road, this stretch of Colebrooke Row is well hidden to all but the curious, concealed in a nook off St Peter's Street. This works to the current bar's advantage: while nearby wine chain The Living Room gets hectic under the patronage of plonk-sinking suits, Colebrooke's is more intimate. The site is no bigger than an actual living room. Jazz music drifts from the speakers. Wine tips and tasters are offered at the counter. The barmaid knits between orders... The menu is uncluttered: a compact wine list (at one end a bottle of pinot grigio for £14.95, at the other Sancerre rosé for £23.45), a few classic cocktails and bottled beers, and a choice of sharing platters. While some might be disappointed by the wine list's lack of adventure, the platters - designed by cherished London cheese shop La Fromagerie - proved to be Colebrooke's strength. The expertise was there to taste in our superb 'antipasti' platter (£12.95): doorstop-wedges of creamy French cheese, piles of sliced bresaola, chorizo and parma ham, and a mound of buttery loaves. 'Just shout for more bread,' said the barmaid over her cross-stitch. We did as told."
Tom Lamont - TIME OUT LONDON

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"Tucked away just behind Islington Green, about five minutes walk from Angel tube station, this place is apparently Islington's only wine bar – according to its friendly manager, Felix, that is.  She greets all her customers at this intimate, atmospheric little place with a warm smile and, where possible, a large glass of wine –making it hard not to take her word for it.

But if you're thinking in clichés about wine bars, think again – Colebrooke's certainly doesn't resemble the stark, leather-clad uptight establishments that defined a generation of yuppies 20 or so years ago. Nope, this one's altogether much more media friendly and would pass the test as a venue for entertaining clients on an informal basis."
MEDIA WEEK

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"The whole place drips with a kind of subtle, dignified taste. Simple wood tables and antique chairs line the tile floor, and kissable lampshades hug the corners... Colebrooke's is about the wine. Good, respectable wine. The drinks menu includes red, white and champagne, plus a separate list for Rosé... It seems that all have been carefully, laboriously chosen, with the only Californian being an edgy Merlot (hallelujah!)...

The best part of Colebrooke's food menu are their lazy-Susan sharing platters, especially the Antipasti, which contains a respectable culling of meats, cheeses, and fabulous sun-dried tomatoes...

More than anything, Colebrooke's is a surprise. A wine bar without a pompous wait staff and raffish furnishings? A place to actually sit and relax, without imbibing incense and terrible electronica? A menu without anything that screams tapas? It seems to good to be true."
LONDON NET

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“A lunchtime haunt for a number of local celebs.”
LONDON RESTAURANT REVIEW

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"A brilliant new addition to the Islington scene, especially for those seeking a chilled out atmos. I loved it and will definatley be back. Best cheese platter this side of the channel."
LONDON - EATING

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"Somebody at Colebrooke's seems to have got the atmosphere just right. Colebrooke's is very relaxing and the service is spot on without being over the top. I had a cheese platter and a bottle of red - what more could you need?!? "
 VIEW LONDON

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“Colebrooke’s is an ideal destination for those looking for a light meal or quiet drink in a cosy, intimate and above all local atmosphere.”
LONDON RESTAURANT REVIEW

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“Customers can relax to a quality mix of jazz, blues, funk and house music.”
REVIEW CENTRE

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“The pudding selection offers sumptuous iced desserts include an amaretto parfait, Belgian chocolate praline skewers for between £3.95 and £4.25, which can be enjoyed with a liqueur, champagne or a glass of Botrytis Semillion dessert wine.”
We8there.com